Think what you will about booze, love it, hate it or complete indifference it's here to stay and its everywhere, it's a gold mine for small businesses and global conglomerates and governments all over the world. Beer and sprits companies have advertising budgets that could fund a small country, but what about the paarifinallia that a drinker will collect over the course of a life time. Bottle openers, all manner of glasses, stirrers, ice trays, jiggers, strainers, cocktail shakers. I doubt there are many student homes in Britain which do not own at least three of the above list.
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